Branding • Apparel Design • Art Direction
The term "toxic masculinity" has gained popularity over the past few years. I think it's because we're starting to pay attention to the ways men have been performed masculinity — and, recognize how it can be harmful to women, queer people, and even to men themselves.
But, I think calling it out is only part of the solution. We have to create a new culture. One built on openness, compassion, and vulnerability.
Through branding, fashion, and art direction, ALT.MASC is me imagining what a new face of masculinity could look like.